The Jacksonville Armada FC is a professional soccer team based in Jacksonville, Florida. They play in the National Premier Soccer League (NPSL), the fourth tier of the American soccer pyramid, while also retaining their membership in the North American Soccer League (NASL). As lead designer for the Armada FC, I was responsible for season team identity, B2B (printed and digital), game day collateral, as well as apparel designs for the 2017-2018 season.

Pleasure Points is a party that takes place in Orlando, Florida. During the pandemic they hosted a live stream on twitch. The project consisted of building overlays and buttons for twitch as well as content for social media campaigns and contests.

The Firestone Grand Prix of St. Petersburg is the opening race of the IndyCar Series. In 2022, RP Funding was announced as the presenting sponsor. I was tasked with designing a new logo that reflected this new sponsorship opportunity as well as billboards, social media ads and printed collateral.

When our client signed a world-renowned gamer that had nearly no branding backing him outside of his name, I was afforded the opportunity to lead the complete rebrand and redesign of the phenom’s bare-bones brand.

With only his name and gamer profile within the Call of Duty world, I created a complete portfolio of main and situational logos, ten of which we selected for his current branding scheme, social media and marketing banners, and a full range of apparel to finally create a sustainable and naturally evolving marketing package that truly fit the expansion of his brand and talent.

Social media designs created for The Athlete’s Foot USA to showcase the calendar launch of the Lebron XVI “Hyper Jade”. Published to website and social accounts.

Liberty Walk Japan is an auto body shop in Owariasahi, Japan. After seeing the merchandise created for Simply Clean on a visit to Florida, the client requested designs to be used for a new brand identity.

World Youth Day (WYD) is a youth event organized every three years by the Catholic Church. The design was introduced into t-shirts, bulletin covers, roll-up banners, and mockups to commemorate the occasion. I also created splash pages for digital marketing campaigns as well as web banners. The World Youth Day design was entered into the 2016 annual SGIA Golden Image competition where it won gold in the banner category.

“The Golden Image award recognizes the highest quality printers who achieve remarkable control and ability,” said Johnny Shell, SGIA’s Vice President of Technical Services. “Only the best in the industry are awarded this prestigious honor.” source

Down ‘n’ Dirty is a garage located in Orlando, Florida that specializes in automobile modifications and suspension. I was commissioned to “liven up” an existing hand-painted pinstripe design. I cleaned up the lines on the existing design and created a new logo with a “vintage” feel for various identity pieces.

The RP Funding Center (originally Lakeland Civic Center, and later The Lakeland Center) is a convention and entertainment complex in Lakeland, Florida, comprising a convention center, arena and theater. Currently, it is home to the Florida Tropics SC of the Major Arena Soccer League and the Lakeland Magic, the Orlando Magic's affiliate in the NBA G League. After a naming agreement deal with Robert Palmer of RP Funding, I was tasked with creating a new logo and style Guide to reflect the new sponsorship.

Robert Palmer Companies created a proposed professional soccer expansion league to encompass numerous teams to be created and marketed from scratch. I was entrusted to spearhead the significant and immense mega-project of creating the entire league and teams from the ground up with only the proposed names and viewing market of each team.

Without the backing of a proposed base design, I created the complete branding package for each team – multiple logo design for team kits and overall marketing/branding, color schemes, full kits for home and away schemes, sponsorships, and a full marketing package, among other marketing decisions.

Floridians for Alternatives to the Death Penalty is a non-profit committed to abolishing the death penalty in Florida. FADP desperately needed an identity to establish its presence both locally and nationally. Using an existing logo and website I used the color palette and style choices across brochures, banners, stickers, buttons, t-shirts, and infographics.

The Diocesan Publications sales folder was designed to showcase the company as a leader in Catholic communications. The folder features a company app user, a website design, and bulletins, all with consistent branding to allude to a cohesive range of services in digital media and technology. The colors, logo, and overall design of the folder adhere to current company brand standards and logo guidelines.

These marketing and B2B retail products were created for the United States Papal visit. The designs feature patriotic-themed products in various formats. The product range included logos, pull-up banners, t-shirts, prayer cards, and direct-mail postcards.

To market the new products on the website, I designed oversized direct-mail postcards that were created and sent to 17,000 Catholic churches and schools nationwide. 6” x 11”, 4/4,16pt. with UV coating on both sides.

Agent magazine is a quartely Real-estate Agent lifestyle magazine. I worked on the Cover of the 2018 spring/summer issue featuring Homevalue.com.

I designed the Print & Communications Guide as a seasonal guide to showcase Diocesan Publications’ services including printing materials, website design, and office software consultations. With complete creative control, I went above and beyond current brand standards to create compelling visual designs.

To advertise our multiple products and services, I included a variety of products on the cover. I also wrote all the copy for the guide to highlight each service. The guide is seasonal with imagery changing to parallel the Liturgical calendar. 7” x 10” full bleed saddle stitched 100# gloss cover 80# gloss text.

I designed these B2B retail products for the Canonization of John Paul II and John XXIII to both announce and commemorate the occasion. The product range included pull-up banners, bulletin covers, flyers, prayer cards, product packaging and marketing materials. The products were marketed to over 17,000 Catholic churches nationwide.

Coyo Taco is a Mexican restaurant and speakeasy located in Miami, Florida. The Wynwood location plays host to rotating DJ parties and weekly events. As a freelance designer, I created promotional flyers for web and print. I pulled the spirit of Miami into each design whether it was through reflections of the restaurant’s current branding, or the colors and textures I think are representative of Miami nightlife.

Simply Clean was established in January 2010 as a single organized car meet bringing together like-minded automotive enthusiasts. Over the course of 10 years, with the aid of a grassroots following, Simply Clean has accumulated over 100K Instagram followers and 227K Facebook followers.

As both the Assistant Creative Director and Designer for Simply Clean, I am responsible for the creation and expansion of the identity for Simply Clean and Simply Clean events as well as overseeing production logistics. The designs I created were incorporated into various collateral including social media marketing materials, apparel, door hangers, hanging air fresheners, and stickers.

The Movement was a rotating party regularly put on by the Lazy Afternoon DJ collective. For the fall session parties, all of the touring Djs were of Puerto Rican descent. I incorporated colors and symbolism from the Puerto Rican flag and other cultural imagery for promotional flyers and posters.

The HomeValue.com is website that provides various marketing techniques to list homes for sale. The techniques consist of print, digital, and direct mail marketing. I was tasked with co-creating a guide to explain the HomeValue.com marketing methods. I designed the cover and interior layouts shown.

In addition to printed marketing materials, I was tasked with creating a vector illustration of the HomeValue.com mascot “Larry K. Bird” and subsequently sketches for a stress ball that was outsourced in China. The company created a mold from my sketches. It was cool to see the final product from my drawing!